Become The One in NBA Live 18 Today

Electronic Arts today launched NBA Live 18 on PlayStation 4 and Xbox one, which introduces The One, an all-new career experience centered around the player. The game offers a unique experience through character progression, gear customization, and narrative branching. In NBA Live 18, The One gives fans the freedom to play how they want, where they want, and with whom they want in the quest for basketball stardom. Players can develop their own unique playstyle from 11 signature abilities and 70 different, upgradable traits, and their own personality with unique customization features including the hottest outfits and sneakers.