NCAA Will Not Renew NCAA-EA Football License

The NCAA made news last night with its announcement that it would not be renegotiating its license for EA-published NCAA Football games after the companies’ current agreement expires next year.

Lawyers who have filed suit against the NCAA and EA believe that the NCAA’s decision is directly related to its potential liability in a pending lawsuit. The suit claims that the NCAA illegally profited from the use of the likenesses of current college athletes in EA-published games.

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