Skylanders Reaches More Than $500M in Sales

Activision announced today that, according to data from the NPD Group, the Skylanders franchise crossed $500 million in retail sales in the U.S., inclusive of accessory packs and figures, and reached this milestone faster than any other kids’ gaming property. Additionally, together Skylanders Giants and Skylanders Spyro’s Adventure figures have outsold the top action figure lines in the toy category in the U.S., outselling such toy lines as Beyblades, WWE and Star Wars.

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