Sega Debuts Hot Wheels Promotion with Diecast “Danicar”

Sega, Mattel and the Hot Wheels brand have developed a partnership for Sonic & All-Stars Racing Transformed. Available exclusively at GameStop, fans who purchase the game for Xbox 360, PlayStation 3 and Wii U will receive a limited edition diecast “Danicar” free. The exclusive gift with purchase promotion will begin on December 9th and will continue while supplies. This promotion builds upon the in-game presence of NASCAR racer Danica Patrick, who races a custom transforming electric green Hot Wheels vehicle.

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