Halo 4 Does $220M in Sales in the First 24 Hours

Halo 4 is officially the biggest Halo launch in history and the biggest entertainment launch of the year to date.

In the first 24 hours of its release, Halo 4 garnered more than $220 million worldwide, eclipsing the record for the biggest day-one opening in U.S. box office history. It has set Halo 4 on track to reach $300 million in global sales within the first week.

The launch of Halo 4 propelled lifetime sales for the Halo franchise beyond $3.38 billion. It has also shattered the record for the largest number of players in the history of the Halo franchise, with over 4 million players in the first five days.

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