Rockstar Games today announced an exclusive partnership with GameStop to offer exclusive in-game content for consumers who pre-order Red Dead Redemption on the Xbox 360 or PlayStation 3 either in-store or online. For the first time ever, consumers will have the power to vote for their choice of one of three in-game outfit challenges as their exclusive pre-order bonus on the retailer’s website. Players can vote to choose an outfit that will be earned by completing a unique set of in-game challenges. Once the challenges are completed and the outfit is unlocked, the outfit will uniquely affect how the surrounding world responds to the game’s protagonist, John Marston. Stay tuned throughout the month of January for new information about the outfits and their effects in-game.