Electronic Arts announced today that Madden NFL 13 continues its record-setting launch performance with new records for both sales and fan engagement through its first seven days at retail. Based on internal estimates, sell-through for Madden NFL 13 was up 8 percent year-over-year on HD platforms with more than 1.65M units sold in Week One to mark its best start ever on this console generation. Last week, EA announced that Madden NFL 13 had set a new Day One record on HD consoles as well.

Fans also continued to play Madden NFL 13 in record numbers. In the first week following retail launch, there was a 31 percent increase in the number of online games played year over year with more than 24M contests recorded. On Labor Day alone, an average of 3,000 Madden NFL 13 games were started every minute.